Where strategy meets soul.
Where strategy meets soul.
STATE exists to redefine what success feels like for humans in business. We blend strategic clarity with soul-aligned vision to build brands that don’t just perform - they mean something. Through intimate, premium experiences, we help you reconnect to your power, own your voice and create a business that’s not only profitable - but profoundly personal and aligned.

Mel Kuster is the founder of STATE and a business consultant / strategist with over a decade of experience building bold, profitable business/brands of her own. Running multiple businesses across multiple industries, including the hair & beauty industry & the automotive industry - Mel blends real-world experience, wisdom & results with deep personal alignment. She’s not here to play by the rules - she’s here to help her clients lead with clarity, conviction and their own kind of power.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.